Over the summer period, the Membership Committee decided it was time to look out the window at our neighbourhood and get to know the neighbours a little better. We wanted to encourage a good response rate, so our first-ever Membership Survey was designed to be short and sweet, but allow us to collect some key information.
Many might think that 51 respondents is a bit light, but recognizing that our current membership is just north of 500, simple math makes this a 10% response rate. Sure, we wish it was more, but the direct marketing companies would be popping champagne over a 10% response – they’re used to 4%!
Here’s what we learned:
We were surprised that the 35-44 demo was so light, but perhaps it’s the most time-challenged group of us and maybe too busy for surveys…?
We asked people about their roles in music. This question allowed respondents to select “all that apply”, so we got some overlap of percentages where people are engaged in more than one field. However, in summary:
You will notice that the percentages total well above 100% – again, many appear to be active in more than one role.
The Membership Committee has a special interest in measuring the importance of the benefits and initiatives we currently offer.
To put this in perspective, many politicians would be ecstatic to see a 42% approval rating, so even the lowest of the list seems to be working for our community.
The last item in the survey asked respondents to write in their comments and/or recommendations. This is where we got some more detailed insight into what people are thinking.
The Board is very pleased to have this information to help guide us. Some of the above are initiatives we are already working on, but are either not fully formed or not yet announced. Happily, we’ve already announced a larger CMAO Awards Show venue: Centennial Hall in London is the site for Sunday, June 11, 2017 – tickets are on sale now at http://tickets.centennialhall.london.ca
As always, please don’t wait for the next survey to send us your comments and suggestions at email@example.com They will invariable help us to serve you better! That being said, we may imbed some single survey-style questions in coming newsletter editions to help us drill down a bit farther.
Many thanks to all who responded!
Brian Allen – Chair, Membership Committee