Schedule & Panels

R2I (Road to Independence) TuneUp Conference Schedule

The R2I TuneUp Conference is priced to ensure that ALL artists can afford to participate. The conference features knowledgeable panelists and keynote speakers. All panels and workshops are interactive to ensure delegates can connect with key members of the music industry. This conference, while focused on country music, will be relevant to many genres of music.

Panel and discussion topics include songwriting, publishing, distribution, marketing and promotion, funding, and more! There is also an opportunity for artists to showcase.

SATURDAY JUNE 10

9:00AM – 9:05AM
LET THE GAMES BEGIN: OUR PRESIDENT’S WELCOME
CMAOntario President Bruce Good shares his words of welcome as we kick off this year’s educational and networking components of our new expanded weekend – CMAOntario RoundUp.
9:00AM – 10:00AM
THE MENTOR’S BREAKFAST: A PLATE WITH DESTINY
Meet, mix and mingle with a room full of industry insiders ready to share their insights. This is your opportunity to connect with select speakers and executives from all facets of the music industry attending this year’s event. Enjoy great conversation in a relaxed atmosphere over a delicious breakfast!

PARTICIPANTS:
Brian Allen, President, Amplus Productions
Heidi Baiden, Program Director, BX 93
Holly Cybulski, President, HC Consulting
Mike Denney, President, MDM Recordings
Cathie Faint, President, Catherine Faint Entertainment
Sarah Falzon, Associate, Taylor Oballa Murray Leyland LLP
Bruce Good, The Good Brothers
Kathryn Hummel, - A&R/Marketing & Promotions, Royalty Records
Andrew Karis, Administrator, ACTRA Recording Artists' Collecting Society
Pat Leyland, Partner, Taylor Oballa Murray Leyland LLP
Martin MacPhail, Sr. Marketing Manager, Wax Records
Charlie Major, Artist/Songwriter
Allan Mamaril, President, M88 Management
Andrea Morris, AM to FM Promotions/Indie Connectors
Stefanie Purificati, Agent, United Talent Agency (UTA)
Tracey Singer, Sr. Director of Label Services, ole; Manager Meghan Patrick
Ashley Sperling, Manager Events & Programs, MusiCounts
Gary Taylor, Music Director/APD, BX 93
Yvonne Valnea,President, Last Tango Productions
10:10AM – 10:50AM
SOCAN 101 with Andreas Rizek
Andreas Rizek, A&R Coordinator for SOCAN, will give a presentation covering a range of subjects related to the use of your music and how to make money from it!

 Topics Include:

 o How to join SOCAN
o Copyright basics re: music

o Music licensing

o Royalties for music use in TV/film, radio, live performance, internet and others sources

o Music publishing and rights management basics

o Member benefits and new initiatives at SOCAN

o Tips on how to use the SOCAN website

11:00AM – 12:00PM
RISE ABOVE THE NOISE: THE NEW ROADS TO A&R AND ARTIST DEVELOPMENT
More artists than ever are trying to build a career in the music industry. Are A&R managers still necessary in today's DIY environment? How can artists rise above the white noise online to catch the attention of A&R managers? Find out exactly what catches their attention, how they discover new talent, what informs their decision making process, and how they'll go about developing you once you’ve struck a deal!

Moderator: Holly Cybulski, President, HC Consulting

Panelists:
Mike Denney, President, MDM Recordings
Ron Kitchener, President, RGK Entertainment Group
Martin MacPhail, Sr. Marketing ManagerWax Records
Tracey Singer, Sr. Director of Label Services, ole; Manager, Meghan Patrick
12:10PM – 1:10PM
ARTIST CASE STUDY
The road to fame for a musician has always been complicated and unpredictable. Today’s musician has to pave new trails to recognition, audiences, and commercial success. Along one route are artists using the digital landscape to achieve vast recognition and convert that celebrity to long-term gain. Along another are artists using live performance to slowly build a dedicated, personally-connected fan base.

This in-depth discussion with Team RGK will explore their paths and approaches to developing enduring, successful careers for their roster of artists including JUNO winners Doc Walker, Dean Brody, The Road Hammers, Corb Lund, Tim Hicks, Blackjack Billy and Madeline Merlo in addition to newcomers Jessica Mitchell, River Town Saints, Hunter Brothers and Sons of Daughters.

Facilitator: Steve Kassay, Vice President, Programming, Durham Radio
Ron Kitchener, President RGK Entertainment Group
Amber Bell – Manager of National Promotions
Dara Conrod – Artist Coordinator
Kate Howse – Artist Manager
Lindsay Hyslop, Manager, Marketing & Digital, RGK Entertainment
Mary Murrill – Digital Markeing Coordinator
Erin Richards – Publicist, Hype PR
1:15PM – 2:45PM
STEP INSIDE OUR OVAL OFFICE: THE AGM LUNCH (lunch included)
CMAOntario members are invited to our annual general meeting – this time with lunch! The board will update members on your association’s activities in the past year and the association’s positioning for the coming year.

This is also your opportunity to help select the Directors who will steer the ship into the future If you are a member in good standing, come and hear the candidates speak, exercise your right to vote, receive your copy of the year-end review and meet your fellow members.

Speakers:
Bruce Good, President, CMAOntario
Sam Arraj, Treasurer, CMAOntario
Brian Allen, Secretary, CMAOntario
3:00PM – 4:00PM
NAVIGATING NASHVILLE: PUTTING THE ‘U’ IN M_SIC CITY
It’s the Mecca of country music and the destination for countless artists to co-write, record, or promote something to decision makers. However, as their bank accounts bleed travel expenses, many newcomers arrive inadequately prepared for the standard that Nashville demands. This panel of Nashville experts will help you navigate the music city, maximize your time and money while still pursuing your musical dream.

Moderator:Brian Allen, President, AMPlus Productions

Participants:
Deric Ruttan, Artist/Songwriter
Patricia Conroy, Artist/Songwriter
Gil Grand, Artist/Songwriter
4:15PM – 5:15PM
TUNES AND TALES: SONGWRITERS IN THE ROUND
Join us for this freewheeling performance & conversation about the creative process with some of the best songwriters out there. Expect some humorous anecdotes, and inspiring stories from today's hottest songwriting hit makers.

Facilitator: Steve Wilkinson Participants:
Patricia Conroy
Deric Ruttan
David Thomson

SUNDAY JUNE 11

9:30AM – 10:30AM
THE BREAKFAST MEETING: GET WITH THE PROGRAMMERS
Some of Country’ s top Program and Music Directors come together for this behind the scenes look at the coveted ‘ music meeting’ . For artists, indie radio promoters or labels who have ever wondered why radio will or won’ t play certain songs, this panel will demonstrate the internal workings of radio, and issues that come to bear upon radio airplay such as Cancon and BDS. Come hear how these gatekeepers decide what gets played on their station, what doesn’ t and why?

Moderator: Anya Wilson, Anya Wilson Promotion & Publicity

Panelists:
Heidi Baiden, Program Director, BX 93
Brad Gibb, Brand Director, Country 104
Amanda Kingsland, National Music Director – COUNTRY Brand Program Director - COUNTRY 101.1
10:45AM – 11:45AM
CLIMB ABOARD THE FESTIVAL EXPRESS
It’s a lot easier to score well-paid festival gigs when people already know your name, but for relatively unknown artists, finding that first festival gig is close to impossible. Or is it? Much of the time, the real action can be found on side-stages or on the main stage opening line-up. So how does a virtual unknown land one of these potential career-breaking gigs? This session will be full of expert tips for getting in, getting on and getting maximum reaction.

Moderator:
Stefanie Purificati, UTA

Panelists:
Jennifer Goheen, Havelock Country Jamboree
Demetri Manuel, Trackside Music Festival
KT Timmermans, Manitoulin Country Fest
12:000PM – 1:30PM
LUNCHEON PRESENTATION: THE FUNDAMENTALS OF FUNDING (lunch included with conference pass)
There are a number of ways you can come up with money to kick-start a music career. Our presenters are in the business of investing in tomorrow’s stars, and they’re talking real money. Whether it’s bankrolling your next recording (studio time, tracks and mixing), tour expenses or production money for that video, they will explain the programs and funding available to help independent artists and companies turn their talent into revenue.

Presenters:
Geoff Stairs, Project Coordinator, FACTOR
Maura Broadhurst, Cross-Sectoral Associate Officer, Ontario Arts Council
1:45PM – 2:45PM
DIGITAL STORYTELLING & YOUR SOCIAL STRATEGY
The 2017 social media ecosystem is busier than ever before. With ever-changing platform advancements, how do you rise above the clutter & stand out to your audience? Find success by thinking differently: think like a storyteller, not a marketer. Learn how to craft engaging social story pillars to yield measurable results for your campaign. In this session, we’ll deconstruct key social platforms, discuss voice & cadence, explain the value of unique creative content & reveal what trends are important for you.

Moderator: Samantha Pickard, Strut Entertainment

Panelists:
Allan Mamaril, Founder M88 Entertainment Group
Ashley Sperling, Manager, Events & Programs, Musicounts
3:00PM – 4:00PM
UNLOCKING THE ESSENCE OF THE ARTIST: THE PRODUCERS PANEL
Some producers are artists, and some artists are producers. Some producers are knob-twiddlers, while others “phone it in from home”. Getting the right producer can make or break your musical career. We’ve gathered some of the best producers to guide you through the process of creating a great album.

Moderator:
Brian Hetherman, Manager MusicOntario; Curve Music

Panelists:
Jason Barry
Gavin Brown
Scott Cooke
Sponsored by: